One of the best ways to spread the word about your important work is to get your organization’s expertise covered in the media. And journalists are always looking for smart people to offer real insight into the stories of the day. The problem is, they’re also inundated with irrelevant emails that get deleted without being opened — which is why it often seems like press releases disappear into a mysterious black hole. So how do you match your needs with media interest? Denise Balkissoon, Ontario bureau chief for The Narwhal, explains how she identifies stories and sources, both when she’s in need of new ideas and when she needs fast commentary for a story with a looming deadline. Note: Live closed captions available for this webinar.
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